In-House Media Production
Is something that makes a lot of sense for agencies these days.
From customer education and success-enablement, to internal messaging, to standing out with quirky social-media video, to long-form engagement with your users through series and podcasting; investing in an in-house studio and team will return dividends from the expense and ramp-up time of hiring contractors for every project.
With over six years of content-creation utilizing a marketing mindset with direct agency experience, I can help you grow this skillset and own the full workflow from ideation to execution to publishing, whether on-site, remotely, or on the road.
Messaging
Whether you want to share stories through a case study, spice up a hiring page with testimonials, or communicate with your team internally, integrating video into your messaging is a great way to make it more memorable and engaging.
Education
I have created hundreds of developer-education videos that comprise the core of the short-form lessons and long-form courses of the online learning platform, Upcase
Upcase Campaign now public and free
Social Video
Make your message stand out, by showcasing your brand’s personality!
(and maybe by even bending the brand guidelines in fun and unexpected ways 😱)
Analytics? Yeah, we have that.
Utilizing video-hosting specialized for marketing, we can keep your viewers from churning out into the YouTube algorithm, and on-site while delivering all the built-in SEO benefits of video.
Full control of your appearance and branding also leads to better accessibility features. Enhanced analytics can tell you what works and what doesn’t from your viewers; and features specifically tailored to marketing can aid in lead-gathering, A/B testing, and more!
Podcasting
Over the last eight years I have produced, recorded, and edited nearly 1,000 episodes of various podcasts. The week-to-week engagement with your returning audience has the potential for the highest amount of brand affinity I have experienced in any medium.